The good results of Kirkland Signature can be done thanks to Costco’s business model as they've direct contact with plenty of companies and their members belief them that they are going to only pick and supply top quality products.
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So in the case of e-commerce, it’s not that Costco wouldn’t be ready to additional evolve, it just doesn’t make many business feeling for them at that pretty instant.
Naturally, its business is impacted by market trends, but not in the same way as its competitors. Costco’s business model compels its users to Visit the store to make their buys. If Costco made an effort to make its online experience something like offline, it will eliminate its benefit.
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